I can help you and your brand reach the audience you want across a wide range of digital channels with the following content :
Video - producing corporate, promotional or instructional clips.
Photography - capturing and editing corporate, editorial and product images.
Text - short-form social media messages, consist in terms of style, quality and tone of voice.
Animation - Educational & ‘How-to’ explainer clips.
Graphics - to compliment video content or stand-alone infographics.
“Content” refers to digital assets which are created for websites and social media channels; they take the form of text, photographs, video clips, infographics or even a podcast. Whenever a message needs to be conveyed, there are various methods with which to deliver it.
You’ve got an idea for a product or a service and, quite naturally, you want to ‘get it out there’ and find an audience who'd be interested in buying or using it. Well, you’re not going to get anywhere by keeping quiet and not sharing it.
Your brand needs to connect with your customers, so, therefore, the content you use needs to be accurate and relevant. Facts should be correct and your target audience needs to find it useful - tailor the information to what the customer expects, and at the same time, keep it visually engaging.
Visual communication is the key.
A time-saver : using visual communication saves time as people can process a visual image far quicker than a paragraph of text.
Aids consistency : Applying the same logo and company colours across your visuals will improve the brand’s visibility and helps the customer identity the product or service.
Improves clarity : An audience is attracted by tempting and appealing images used in promotional material. This goes to improve the clarity of any shared information.
Copyright 2020. Stuart McAlister, Digital Content. All rights reserved.