stuart mcalister
visual content
To get the ball rolling: I like nothing more than helping clients achieve their campaign goals, on time and on budget.
My creative and technical skill set is a result of a substantial and varied background working with a selection of national and international broadcasters as a television news cameraman , and as a photographer with some of the more respected publications and picture agencies.
- Social media, web content and marketing support material -
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My formative years as a television news cameraman saw me wandering the often murky corridors of Westminster, reporting on one political scandal after another. From there, I sidestepped into exposing the socially corrupt when I joined the ‘The Cook Report’ team at Central TV. A while later, Sky News snapped me up and sent me on multiple trips to Bosnia and then to South Africa for Nelson Mandela's historic election victory. On returning to the UK, I joined the management team at Associated Press Television News (APTN) where I trained novice operators in the art of shooting and editing news footage.
18 months later I developed an itch as I became eager to return to the shop floor. Shedding the suit and kipper tie, APTN transferred me to Paris where I was to cover French and European headline news. This next chapter was to last for the best part of two decades, though barely 5 months after I arrived, one of the most significant events I have ever witnessed unfolded: the death of Princess Diana. When my contract came to an end, rather than return to the UK, I set out on my own becoming a freelancer with CNN and the BBC. The Americans whisked me off to Kosovo and the BBC sent me out into the choppy Atlantic to look for Ellen MacArthur. During my time in France, I made many hundreds of news and feature packages and added multiple credits filming for BBC flagship programmes Newsnight, Panorama, and Hardtalk, along with football for ITV Sport and cultural pieces for Sky Arts.
I pivoted into corporate television where my transferable skills helped to forge long-lasting relationships with clients such as Airbus, Publicis Groupe, The Paris International Airshow, Hélicoptère et Jet, The International Boat Show, and The International Chamber of Commerce.
At this point, I added to my creative arsenal by branching into stills photography, joining World Picture News in New York, NTI in the UK, Paris-based agency Le Desk and the global library, Getty Images. The internet was fast becoming the more attractive stakeholder, with headline news and editorial features finding their way onto social media platforms.. The requirement for marketing assets, branded imagery, and promotional content was definitely on the up.
In case you haven't guessed, I love working with images and possess a solid understanding of where, and how best to deploy them. Online's insatiable appetite requires a constant demand for high-quality imagery, and I would be delighted to help shape your digital future.